Joining cultural conversations and supporting policies that mandate emissions reductions is another way to move the building industry forward while gaining competitive advantage. Leverage policy to scale purpose and profits: “We’re trying to create market pull and define a leadership position,” Meezan says. Interface also engages with organizations like LEED and the Green Building Council to create market standards around green construction products. “We create educational sessions and materials so that people working in the built environment space realize sustainability initiatives are not limited to one company,” Erin says. The Network is a coalition of companies including Gensler, CertainTeed, Armstrong and others, committed to decarbonizing the building industry. This would allow other businesses to scale sustainability efforts and provide a revenue stream for Interface.Īnother initiative Interface is participating in is the Materials Carbon Action Network. Interface is also exploring a licensing model in which they would share their proprietary formula and processes. At the same time, we remain transparent by issuing environmental product declarations and explaining the broad pathway, without sharing the direct formula.” “We've got to get back the five years and millions of dollars invested.
Define drawdown in sustainability how to#
“We're debating how to do that,” Meezan says. With game changing technology like the carbon negative carpet tile, there is a balance between trying to earn money while catalyzing mass deployment of sustainable products. While the results justify the investment for Interface’s leadership, there are substantial associated costs. Leverage your IP and advance your industry: The company founded by sustainability pioneer Ray Anderson is also innovating with its rubber business, incorporating the learnings from its work with carpets. They also include results in sustainability reports, Erin says.īy acting on impact, Interface is able attract and retain talent, investors and customers.
Interface issues a framed certificate, which clients like Facebook, Apple and Starbucks showcase in their facilities. To celebrate customers’ emissions reductions, the company developed the Carbon Neutral Floors Program. In addition to the organizational benefits, it fosters goodwill amongst Interface’s clients. Interface’s purposeful accomplishments also authenticate its deep commitment to climate action, “which helps with investors,” she says.
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